Abstract
This study was conducted to determine the effect of product diversity, price and place on customer satisfaction in the Paperclip Book Store at Kota Kasablanka Mall. This study uses a quantitative approach. The population in this study were costumers who arrived at the Paperclip bookstore. The sampling technique in this study used a probability sampling or random sample, using the formula of Slovin. Data collection techniques in this study used a questionnaire. Data analysis method used in this study is multiple linear regression.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
