Abstract
Marketing management is the science of selecting target markets and reaching, and retaining them by creating, and delivering superior customer value, thereby creating purchasing decisions for consumers. The purpose of this study is to determine the effect of trust, E-Service Quality, and Information Quality on Online Purchase Decisions (Study of Tokopedia Application Users in Ponorogo). The sample is the consumer of the Tokopedia application in Ponorogo who makes a purchase using accidental sampling technique and a sample of 75 respondents. The analysis used in this study uses multiple linear regression analysis using the SPSS 22 program. This study resulted in a partial test (t) as follows: trust (X1) = 0.044, e-service quality (X2) = 0.000, and information quality (X3 ) = 0.002
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Bussman Journal : Indonesian Journal of Business and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
