Abstract

 Halal food and product is a food that is free from what is forbidden, delicious and nutritious, the product does not contain najis, harmful ingredients, and is clean from dirt that can provide the values of goodness, health, safety, purity, beauty, and not cause harm to others but cause benefits for the ummah both materially and spiritually. So far, the general public views halal food and products only for Muslim consumers. In fact, halal food and products can be consumed by all consumer backgrounds, because this brand is holistic, namely a cosmetic brand that is not separated from one's beliefs. So based on this phenomenology, this study aims to analyze the influence of trust and health on public awareness of consuming halal food and products. This study was analyzed by quantitative research methods using the SPSS approach. This research found that beliefs and health affect consciousness. So it is recommended for stakeholders to build consumer awareness dynamically such as through socialization to the public about halal food and products.
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