Abstract
<span><em>The design of this study are included in the confirmatory </em><span><em>research and research as well as explanatory. Analysis technique used is to </em><span><em>use the Structural Equation Modeling </em><span>(SEM).<span><em>. Data retrieval techniques using </em><span><em>purposive sampling method with the number of respondents 140 respondents. </em><span><em>The results showed that: (1) Ease of use online shopping perceived </em><span><em>significantly influence consumers 'attitude towards online purchases batik in </em><span><em>East Java, (2) the perceived benefits of online shopping significantly influence </em><span><em>consumers' attitude towards online purchases batik in East Java, (3) Ease of </em><span><em>use online shopping perceived significant impact on repeat purchase intention </em><span><em>online Batik in East Java, (4) the perceived benefits of online shopping does </em><span><em>not significantly influence online purchase intentions in batik in East Java, (5) </em><span><em>the attitude of influential consumers significant impact on repeat purchase </em><span><em>intention online batik in East Java.</em></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></span>
Highlights
The design of this study are included in the confirmatory research and research as well as explanatory
The results showed that: (1) Ease of use online shopping perceived significantly influence consumers 'attitude towards online purchases batik in East Java, (2) the perceived benefits of online shopping significantly influence consumers' attitude towards online purchases batik in East Java, (3) Ease of use online shopping perceived significant impact on repeat purchase intention online Batik in East Java, (4) the perceived benefits of online shopping does not significantly influence online purchase intentions in batik in East Java, (5) the attitude of influential consumers significant impact on repeat purchase intention online batik in East Java
Venkatesh, V. (2000), "Veterminants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model", Information Systems Research, Vol 4 No 4, pp. 34265
Summary
Technology Acceptance Model (TAM), banyak digunakan untuk memprediksi, perilaku keputusan pembelian secara online. TAM adalah model yang pertama kali diperkenalkan oleh Davis pada tahun 1986, untuk menjelaskan penerimaan teknologi yang akan digunakan. Model TAM menjelaskan sikap yang mengarah pada penggunaan teknologi baru dipengaruhi oleh manfaat yang dirasakan (Perceived Usefullness, disingkat PU) dan kemudahan penggunaan (Perceived Ease of Use disingkat PEoU). Pada model TAM niat pembelian dapat dipengaruhi oleh sikap, manfaat yang dirasakan (PU) dan kemudahan penggunaan (PEoU). Karena semakin mudah proses penggunaan teknologi untuk pembelian online; prosesnya mudah dipahami, mudah digunakan, prosedurnya jelas, maka konsumen akan semakin berniat untuk melakukan pembelian dengan cara online, dengan persepsi bahwa berpembelian melalui online akan bebas dari kesulitan atau memudahkan. Oleh karena itu penelitian ini akan dilakukan di Jawa Timur dengan mengambil sampel pada pelanggan yang melakukan pembelian batik secara online. Karena batik merupakan warisan budaya Indonesia yang disyahkan oleh UNESCO pada tanggal 2 Oktober 2009 dan dicanangkan sebagai hari batik, maka dengan penelitian ini sebagai bentuk keikutsertaan partisipasi melestarikan dan mencintai batik
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