Abstract
This study aims to determine the effect of entrepreneurial characteristics, external environment, technological sophistication and survival strategies on the sustainability of MSMEs in Gerung District, West Lombok Regency during the COVID-19 pandemic. This study takes a quantitative approach to associative research. This research relies on original data. All MSMEs in Gerung District, West Lombok Regency, were included in this study. Purposive sampling was employed using a sample of 59 SMEs in this study. Using Partial Least Square (PLS) version 3.0, investigate the impact of entrepreneurial traits, external environment, technological sophistication, and survival strategies on the sustainability of MSMEs. The findings reveal that entrepreneurial traits and technological sophistication have no bearing on MSMEs' long-term viability, however the environment and survival tactics have a favorable and significant impact. Expanding the population and increasing the number of samples, upgrading instruments, and adding pertinent independent variables such as entrepreneurial spirit and risk calculation abilities are all proposals for future research. The implications of this research are expected to be additional information for MSME actors and interests in the business world first during the COVID-19 pandemic.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
