Abstract
The purpose of this study was to analyze research (tangible, reliability, responsiveness, assurance and emphy) on service quality, using the Innovative Internal Service Quality Model (IISQ). The research method used is a quantitative descriptive method using multiple linear regression analysis. The results showed tangible and tangible evidence of the quality of partial services. While the variable reliability, responsiveness, assurance, empathy affect positively on the quality of service is not significant. This means that businesses that involve activities / products actually produce quality services. While other activities are only as a support for improving the quality of service. The responsiveness variable has a dominant influence on service quality, but it is not significant. This shows how the implementation of activities and service providers have a great response to the quality of service, meaning that port service providers are very responsive to the needs of port service users, so satisfied users will get help for those needs.
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