Pengaruh Iklan Ruangguru terhadap Minat Siswa SMAN Negeri 10 Makassar untuk Menggunakan Aplikasi Ruangguru

Abstract

This study aims to determine the effect of Ruangguru advertisements on student interest in SMA Negeri 10 Makassar touse the Ruangguru application. The type of research used is Quantitative Research with respondents taken from students(i) SMA Negeri 10 Makassar class XI and XII with 147 respondents obtained in the study more than the number ofsamples needed by researchers as many as 100 respondents from 685 populations. Data were obtained through questionnairesdistributed by researchers by processing data using simple linear regression analysis with the help of the SPSS ver 24program. The results showed that the teacher's room advertisement influenced the interest of the students of SMA Negeri10 Makassar by 0.542 or 54.2% as seen from the Adjusted R Square value while the remaining 45.8% was influenced byother factors. The resulting significant value (Sig.) is 0.000 while the probability value or number is 10% or 0.01, so asignificant value (Sig.) 0.000 < 0.01 means H0 is rejected and H1 is accepted so that it can be said that the relationshipbetween the independent variables (X ) Ruangguru advertisement with the dependent variable (Y) of student interest isconsidered significant.