Abstract
The factors that determine a person to buy Ikat Flores- NTT woven fabrics are global identity, perceived functional value, perceived individual value, perceived social value and purchase intention. Flores Ikat Tenun- NTT is one of the woven fabrics that is popular with tourists when visiting the Flores area to be used as souvenirs. Therefore, the researcher wanted to find out whether global identity, perceived functional value, perceived individual value, and perceived social value can have an implication for purchase intention in Flores ikat fabric products. The quantitative method is the method used in conducting the analysis of this research, as well as collecting data by distributing questionnaires to 140 respondents consisting of men/women who have an age range of 23-39 years, have the intention to buy Flores ikat cloth products, and are tourists who come from Jabodetabek. In this study, researchers used the structural equation model (SEM) method with the help LISREL version 8.8. The results of this study prove that there is a positive relationship between global identity and perceived functional value on purchase intention. In this study it was also found that perceived individual value and perceived social value had no effect on purchase intention.
Highlights
Flores Ikat Tenun- NTT is one of the woven fabrics that is popular with tourists when visiting the Flores area to be used as souvenirs
The researcher wanted to find out whether global identity, perceived functional value, perceived individual value, and perceived social value can have an implication for purchase intention in Flores ikat fabric products
The quantitative method is the method used in conducting the analysis of this research, as well as collecting data by distributing questionnaires to 140 respondents consisting of men/women who have an age range of 23-39 years, have the intention to buy Flores ikat cloth products, and are tourists who come from Jabodetabek
Summary
Alat Pengukur didefenisikan sebagai minat konsumen terhadap budaya global dan identifikasi dengan orang- orang di seluruh dunia (Gao et al, 2017). GI1:Saya merasa seperti hidup di desa global GI2: Saya merasa apa yang saya lakukan dapat menyentuh seseorang di seluruh dunia GI3: Saya merasa seperti "tetangga sebelah" dengan orang-orang yang tinggal di belahan dunia lain GI4: Saya merasa bahwa saya memiliki hubungan keluarga dengan semua orang di dunia seolah-olah mereka adalah keluarga saya. GI5:Saya merasa bahwa orangorang di seluruh dunia lebih mirip daripada Value of Luxury yang berbeda (Hennigsetal., 2012). FV1: Kualitas produk yang unggul adalah alasan utama saya untuk membeli produk mewah. FV2: Saya mengutamakan kualitas daripada prestise ketika mempertimbangkan pembelian produk mewah FV3: Saya cenderung mengevaluasi atribut Substantif dan kinerja produk mewah daripada mendengarkan pendapat orang lain
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