Abstract
The purpose of this study is to determine the relationship between price variables, promotions and service quality to AC Mulya Jaya customer loyalty. The approach in this study uses a quantitative method. The sampling technique in this study uses probability sampling and random sampling. In this study, a sample of 50 consumers who use service services or who buy air conditioners at the Mulya Jaya AC Store is used. According to the findings, there is a strong and substantial relationship between pricing, promotion, and customer loyalty. The third finding is that service quality also has a positive and significant influence on customer loyalty
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