Abstract
This study aims to know and prove how much the effect of Price and Word Of Mouth On The Purchase Intention Toshiba Brand Laptops Among Students From Padang State University. This type of research is causative. The population in this Students from Padang State University. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on non- probability sampling method. The type of data used in this study primary data. Data analysis technique using SPSS version 21.00. the result of this study indicate that: 1) Price has a positive significant effect on purchase intention, 2) Word of Mouth has a positive significant effect on purchase intention.Keywords: Price, Word of Mouth, Purchase Intention
Highlights
PENDAHULUAN Perkembangan teknologi pada zaman sekarang ini sangat berkembang pesat
This study aims to know and prove how much the effect of Price and Word Of Mouth On The Purchase Intention Toshiba Brand Laptops Among Students From Padang State University
Data analysis technique using SPSS version 21.00. the result of this study indicate that: 1) Price has a positive significant effect on purchase intention, 2) Word of Mouth has a positive significant effect on purchase intention
Summary
Dapat dilihat pada tabel 1 diatas, bahwa laptop Toshiba masih berada diurutan ke tiga dan tidak tergolong dalam Top Brand indonesia. Setiap tahunnya laptop Toshiba mengalami penurunan yang paling rendah pada tahun 2018 dengan persentase 7,1% dan jika dilihat dari persentase tersebut, minat terhadap laptop Toshiba dapat dikatakan masih kurang karena laptop Toshiba menjadi pilihan ke tiga , dengan kata lain laptop Toshiba masih belum menjadi pilihan utama konsumen menggunakan laptop. Tingkat Minat Beli Mahasiswa Fakultas Ekonomi Pada Laptop Merek Toshiba
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