Abstract
ABSTRACT This research aims to find out how much the Price and Location Influence on Room Purchase Decisions atathe Grand Royal Denai Hotel Bukittinggi. In making purchasing decisions there are five stages that are considered by constumers before making a purchase decision, recognizing needs, seeking information, evaluating alternatives, purchasing decisions, and post-purchase behavior. And any factors that are considered by guests when making purchasing decisions. These factors are products, places, promotions, prices, people, processes, and physical evidance. Sample in this study amounted to 90 samples with of incidental sampling. Data was collected using a questionnaire with a Likert scale. Analysis technique used in this study is descriptive analysis using multiple linear regression analysis. The results of this study have significantly influenced the price of the decision to purchase rooms at the Grand Royal Denai Hotel Bukittinggi with a score of 51.2% while the rest (48.8%) is influenced by other factors. 
 Keywords: Price, Location, Purchase Decision
Highlights
Kota Bukitinggi menjadi salah satu destinasi wisata bagi wisatawan yang datang ke Sumatera Barat
In making purchasing decisions there are five stages that are considered by constumers before making a purchase decision, recognizing needs, seeking information, evaluating alternatives, purchasing decisions, and post-purchase behavior
Any factors that are considered by guests when making purchasing decisions
Summary
Terlihat dari tabel diatas tingkat mendapatkan danAmempergunakan hunian di Grand Royal Denai Hotel barangAyang ditawarkan”. Desember namun kembali turun dibulan product (produk), place (tempat), Januari, juga pada rentang waktu ini promotion (promosi), price (harga), Grand Royal Denai Hotel Bukittinggi people (orang), process (prosses), dan tergolong baru, dua bulan setelah soft physical evidence (sarana fisik)”. Harga yang seorang konsumen mempertimbangkan ditetapkan oleh hotel harus sesuai beberapa tahap sebelum terjadinya dengan produk atau jasa yang keputusan pembelian. Bukittinggi yang mahal dibandingkan online yang menjual kamar hotel yaitu hotel kompetitor yang berdekatan, Traveloka penulis melihat beberapa dimana hotel ini sudah mendapatkan komentar tamu pada situs online yang nama di Kota Bukittinggi sendiri yaitu merasa tidak puas dengan harga yang. Grand Rocky Hotel Bukittinggi, Berikut telah ditetapkan oleh hotel dan juga penulis lampirkan harga kamar dari fasilitas yang didapatkan tidak sesuai. Grand Rocky Hotel Bukittinggi, terlihat dengan harga yang dibayarkan oleh pada gambar dibawah: tamu, beberapa tamu mengeluhkan.
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