Abstract
<em>This study aims to analyze and find out “effect of fashion lifestyle, promotion mix and visual merchandising on purchase decisions in </em>Recycle Stuff.id <em>Samarinda City. This research uses quantitative research and sampling using non probability sampling technique, the data is obtained from distributing questionnaires through </em>google<em> from. The results of this study indicate that the variables of fashion lifestyle, promotion mix and visual merchandising simultaneously have a significant effect on purchasing decisions.</em>
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