Abstract
Theme and style in design interior is a supporting aspect that can differentiate a coffee shop to another to attract customers. The purpose of this research is to find out the impact of the interior design theme and style towards customer segmentations to the coffee shops in Jakarta. This research was held at a Jakarta themed-restaurant that has primacy in interior design style of the coffee shop, Ardent Coffee, West Jakarta.This research uses the method of survey, library research and descriptive method. The method of library research is used when searching for references from literatures that related to the topics covered. Descriptive method is used through survey, observation and documentation related photos of the variables observed in the research process, namely coffee shop interior design style, restaurant visitor segmentation and the influence of interior design style theme to visitor segmentation. The results of this research indicate that the application of theme patterns and interior design styles at the Ardent Coffee embodies the elements of certain interior design styles, namely building facades, walls, floors, ceilings, furniture and accessories ornaments that support the overall style of coffee shop interior design. Kata kunci: Coffee Shop, Elemen Interior, Gaya Hidup, Kenyamanan
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