Abstract
This study aimed to determine the influence of E-Commerce on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of Online Transportation on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of E-Commerce and Online Transportation on selling price of CV. Surya Sakti Engineering’s products. The research methodology used is quantitative descriptive method. Quantitative data is used in this study, which is obtained in number forms. Data sources are primary and secondary data. Primary data is obtained from questionnaire distribution to customers / business partners of CV. Surya Sakti Engineering. Secondary data is obtained from data and literature which have relationship with this study The population in this study is customers / business partners of CV. Surya Sakti Engineering with the total of 60 respondents. Using saturation sampling method, the sample total is equal to population sample. Data is analyzed by using multiple linear regression analysis method. Results of the analysis show that E-Commerce does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on partial test result hypothesis. Results of the analysis show Online Transportation does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on partial test result hypothesis. Results of the analysis show that E-Commerce and Online Transportation does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on simultaneously test result hypothesis. This study hypothesis result according to coefficient determination apparently shows that there is 3,3% where Selling Price is affected by E-Commerce and Online Transportation. This result therefore shows that Selling Price is affected by unanalyzed variables such as TV advertising, pop-up advertising, competitors, dan more other variables approximately 96,7%.
Highlights
PENDAHULUAN Metode perdagangan di dunia selalu maju bertahap dan bahkan kemajuannya semakin pesat semenjak internet muncul di dunia
Harga Jual Menurut Kotler & Armstrong (2017:292), price is the amount of money charged for a product or a service
Transactions and Residents’ Consumption-Empiricial Analysis based on Synergistic and Mediating Effects (Zhang and Cao 2018) maka diperoleh kesimpulan bahwa E-Commerce memberikan efek positif terhadap customer spending
Summary
Data tabel 1 di atas memberikan efek yang cukup signifikan dimana minimal perbedaan harga jual konvensional bias lebih tinggi 70%. Diketahui bahwa kenaikan ini terjadi dikarenakan adanya tambahan dari perusahaan yang baru diterobos, namun pada tahun ke depannya perusahaan mengalami penurunan paling signifikan pada tahun 2018 dimana terjadi penurunan hampir 80% dibandingkan dengan laba di tahun 2017 yang bisa saja disebabkan karena adanya kendala teknis di dalam perusahaan saat menjalankan kontrak dengan perusahaan lainnya. Surya Sakti Engineering sendiri adalah perusahaan leveransir maka perusahaan ini bukan produsen produk dan memperoleh keuntungan dari jasa informasi yang dimilikinya untuk menjual produk yang tidak diproduksinya sendiri. Untuk mengetahui variabel ECommerce berpengaruh terhadap Harga Jual produk perusahaan CV. Untuk mengetahui variabel Transportasi Online berpengaruh terhadap Harga Jual produk perusahaan CV. Untuk mengetahui variabel ECommerce dan Transportasi Online secara bersama-sama berpengaruh terhadap Harga Jual produk perusahaan CV.
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