PENGARUH E-SERVICE QUALITY, HARGA, KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API MELALUI APLIKASI KAI ACCESS DI KABUPATEN JEMBER

Abstract

This study aims to examine the effect of E-Service Quality, Price, Trust and Information Quality on the Decision to Purchase Train Tickets Through the KAI Access Application in Jember Regency. Research data obtained from distributing questionnaires with purposive sampling technique. This type of quantitative research. The samples used were ITS Mandala students, University of Jember, and Jember State Polytechnic of 111 respondents. The results of the study show that E-Service Quality partially influences the decision to purchase train tickets through KAI Access. Prices partially affect the decision to purchase train tickets through KAI Access. Trust partially influences the decision to purchase train tickets through KAI Access. The quality of information partially influences the decision to purchase train tickets through KAI Access. While the results of the calculation of simultaneous test statistics, it was concluded that E-Service Quality, Price, Trust and Information Quality simultaneously had a positive and significant effect on Purchase Decision. and the coefficient of determination (60.8%). This means (E-Service Quality, Price, Trust and Quality of Information) is able to explain the variation of the Purchase Decision of 60.8%. The remaining 39.2% is explained by other variables outside the research.