PENGARUH CREATIVITY CLIMATE TERHADAP PERCEIVED INNOVATION MELALUI WORK MOTIVATION PADA PT TELKOMSEL SURABAYA

Abstract

This research has purpose to figure out influence creativity climate to perceived Innovation, its influence following passes through work motivation on PT Telkomsel Surabaya's employee. This research points on Lin's research and Liu (2012) one that gets title “Across is analysis of organizational creativity climate and perceived innovation's level”. Research is work on 68 persons as PT Telkomsel Surabaya's employee. Data collected by survey, library research, and questionair's distribution. Analyzed data through Path Analysis by AMOS Program. Result to point out that creativity climate having significant's influence to perceived innovation on PT Telkomsel Surabaya's employee. The score test proves that creativity climate having significant's influence to perceived innovation on PT Telkomsel Surabaya's employee, by probability as big as 0,023< 0,05. Hereafter creativity climate also having significant's influence to perceived innovation via work motivation. It was pointed out in by multiple of direct band coefficient creativity climate to work motivation which is 0,459 and work motivation to perceived innovation with point 0,262. Thus indirect coefficient point is 0.459 x 0,262 = 0,12.Keywords: creativity climate, perceived innovation, work motivation