Abstract
One of the city that developing in increasing tourist visits is Denpasar. In increasing number of visits, one of the ways that government had to do is city branding. In this research city branding is influenced by city image, city branding influences visit decision, and city image influences visit decision. This research method uses qualitative approach with data collection techniques in qualitative and literature review. Findings of this research indicate that city branding has significant effect on city image, city branding has significant effect on visit decision and city image has significant effect on visit decision. Even though, there is relative answer, but the government of Denpasar city must realize this condition to develop Denpasar city with sustainable heritage tourism.
 Key words : city branding, city image
Highlights
Pariwisata merupakan suatu kegiatan yang secara langsung menyentuh dan melibatkan masyarakat, sehingga membawa berbagai manfaat terhadap masyarakat setempat dan sekitarnya
In this research city branding is influenced by city image, city branding influences visit decision, and city image influences visit decision
Martha. 2017. 2018, Menteri Arief Yahya Targetkan 17 Juta Kunjungan Turis Asing. https://bisnis.tempo.co/read/1041094/2018-menteriarief-yahya-targetkan-17-juta-kunjungan-turis-asing
Summary
City Branding merupakan bagian dari perencanaan kota/perkotaan melalui berbagai upaya untuk membangun differensiasi dan memperkuat identitas kota lainnya demi menarik turis, penanaman modal, sumber daya manusia yang andal, industri, serta meningkatkan kualitas hubungan antara warga dengan kota. (Yananda & Salamah, 2014).
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