Pengaruh Budaya Organisasi Yang Positif Terhadap Retensi Karyawan di UMKM Bakpia Lanank Jogja

Abstract

This study aims to explore the positive organizational culture and factors influencing employee retention at Bakpia Lanank Jogja. The research methodology employed a qualitative approach, gathering data through observations and interviews with company employees. The findings indicate that the majority of employees perceive a positive organizational culture, particularly in terms of job security, cooperation, company support, openness, and job appreciation. Additionally, factors such as well-designed job roles, clear career opportunities, and a positive work environment also contribute to employee retention in this company. These results provide valuable insights for company management to maintain and enhance a positive organizational culture and employee retention strategies in the future.