Abstract
This research aims to determine whether profit sharing, reference groups, beliefs and culture have a significant influence on the interest in being a customer of Islamic banks partially or simultaneously. A total of 95 questionnaires were returned with complete and processed conditions. By using multiple regression techniques, the results of the study show that profit sharing and reference groups do not affect the interest in becoming a customer of Islamic banks. Trust has a positive influence on the interest in becoming a customer of Islamic banks. The higher the level of trust in the bank, the higher the customer will invest funds in the bank. In addition, the culture has a positive influence on the interest of being a customer of Islamic banks, the stronger a person's culture, the interest in becoming a customer of Islamic banks will increase..
Highlights
This research aims to determine whether profit sharing, reference groups, beliefs and culture have a significant influence on the interest in being a customer of Islamic banks partially or simultaneously
Theory Planned of Behavior (Teori Perilaku Terencana) yang dikemukakan oleh Ajzen (1987) mengamsumsikan bahwa kontrol perilaku atas persepsi memotivasi minat seseorang dalam memutuskan suatu hal, apabila seseorang memiliki minat yang berlebih terhadap Bank Syariah maka keinginannya untuk memutuskan menjadi nasabah pada Bank Syariah akan sangat tinggi
REVIU LITERATUR Theory Planned of Behavior (Teori Tindakan Beralasan) Hubungan Theory of Planned Behavior (Teori PerilakuTerencana) dengan penelitian ini ialah perilaku manusia dapat dipengaruhi dari niat atau minat seseorang
Summary
Berdasarkan tabel 4.11 diatas dapat dilihat bahwa variabel bagi hasil dengan nilai (VIF) 5,894 dan tolerance 0,170, variabel kelompok acuan memiliki nilai (VIF) sebesar 3,436 dan tolerance 0,291, variabel kepercayaan memiliki nilai (VIF) 3,249 dengan tolerance 0,38, dan variabel budaya dengan nilai (VIF) 1,390 dengan tolarance 0,719. Dengan demikian dapat dikatakan tidak terdapat korelasi variabel-variabel independen antara satu dengan yang lainnya. Variabel independen dalam penelitian ini bebas dari gejala multikolenearitas
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