Pengaruh Attitude, Subjective Norms dan Perceived Behavioral Control terhadap Intensi Kepemilikan Kartu Kredit Syariah

Abstract

This study aims to reveal how the influence of religiosity, attitudes, subjective norms and perceptions of behavioral control over the intention of ownership of credit cards sharia. This study uses a quantitative approach. The sampling technique uses convenience sampling. Sample used 150 respondents in DKI Jakarta Province Data collection techniques using questionnaires with closed questions to assess the influence of religiosity, attitudes, subjective norms and perceptions of behavioral control over the intention of ownership of sharia credit card Analysis method using SEM and with LISREL tool. The results of this study indicate that religiosity, attitudes, subjective norms and perceptions of behavioral control have a positive relationship or influence on the intention of ownership of sharia credit cards. And also religiosity has an indirect effect on the intention of ownership of credit card sharia. Keywords: Religiosity, Sharia credit card, TPB