Pengaruh Atribut Wisata dan Pengalaman Wisata yang Dikenang Terhadap Niat Berkunjung Kembali Wisatawan(Studi Pada Objek Wisata Kampoeng Sadang)

Abstract

This study aims to determine the effect of tourism attributes on revisit intention, to determine the effect of memorable tourism experience on revisit intention, and to determine tourism attributes and memorable tourism experience on tourist revisit intention at Kampoeng Sadang tourism object. This study uses a quantitative research model, with the method used in the study is an associative descriptive method and a sample of 98 respondents from tourists who have visited the Kampoeng Sadang tourist attraction. The test method uses IBM SPSS 22. This research shows that tourism attributes have a significant positive effect on revisit intention, then memorable tourism experience has a significant positive effect on revisit intention, and for both tourism attributes and memorable tourism experience variables have a significant positive effect on revisit intention. tourists at the Kampoeng Sadang tourist attraction.