PENEROKAAN PENGETAHUAN, PERSEPSI, DAN KESAN PENYEBARAN BERITA PALSU DI ‘N.E.W.S.E.E.D’ DALAM KALANGAN MAHASISWA UNIVERSITI UTARA MALAYSIA

Abstract

The phenomenon of fake news is becomes a negative environment in the sharing of facts or vice versa. The development of communication platforms, namely social media, has become a medium for fake news creators or fake news presenters to be active in this activity. Society is usually exposed to the spread of fake news in the use of social media whether it is related to the country or abroad. Audiences such as students are not immune to the effects of the spread of fake news. Therefore, this study was conducted to explore the knowledge and perception of students related to the spread of fake news in N.E.W.S.E.E.D, and also explore the effects of the spread of fake news in N.E.W.S.E.E.D to students. This study uses a qualitative method through in-depth interviews using a structured interview protocol. A total of eight informants were identified through purposive sampling from various program’ backgrounds. Responses were recorded electronically and transcribed back by the researcher. The data was analyzed using thematic analysis through NVIVO software. From the transcription analysis of the research data, it shows the perception of students towards the spread of fake news at N.E.W.S.E.E.D shows a negative and unfavorable view towards the spread of fake news. Next, for the effect of the spread of fake news at N.E.W.S.E.E.D, it is a change in students' thinking patterns. The change in thinking patterns is aimed at easily believing and being influenced by fake news. The results of the study show that fake news has a bad effect on the students of Universiti Utara Malaysia (UUM).