Abstract
The number of active Instagram application users every day reaches more than 500 million, and Instagram application users who upload almost 500 million more stories every day. So the flow of information shared by one user to another user is very much, and when the CORVID 19 outbreak struck in various countries, users were presented with information in realtime on the Instagram application. So when the government implies that people are only at home, users of the Instagram application can still receive information. Instagram application users can access information and also get entertainment from the application above 50%, to measure the attitude of receiving information from users of the Instagram application on smart phones using the Technology Acceptance Model (TAM) and by using the variable ease, usefulness and attitude. The results of the analysis of these three variables are that from conveniences such as making posts and also uploading photos to stories and feeds have not been felt by some users which are indicated by the value of 0.40 on Easy Attitude, e1 e13, namely external factors. But overall users take advantage of receiving information through the Instagram application.
Highlights
Social media is currently growing rapidly and has a very large number of users and is supported by applications that make it easy for users, such as Facebook, Twitter, Path, Instagram, and others
Launching stay at home or abbreviated (SAH) and Work From Home or abbreviated as WFH by the government of the Republic of Indonesia, the Instagram application is one of the social media that can function as entertainment and access to information from news and media. government accounts, both central and local governments
The method used in this study is the Technology Acceptance Model (TAM) model introduced by Davis and the use of the TAM model can measure the attitudes of Instagram application users by using 3 variables, namely as follows: Mudah
Summary
Social media is currently growing rapidly and has a very large number of users and is supported by applications that make it easy for users, such as Facebook, Twitter, Path, Instagram, and others. One of the social media that is currently being loved by smartphone users is the Instagram application, Instagram application users in 2018 have reached 1 billion (Statista and TNW, 2019). Launching stay at home or abbreviated (SAH) and Work From Home or abbreviated as WFH by the government of the Republic of Indonesia, the Instagram application is one of the social media that can function as entertainment and access to information from news and media. This study measures the attitude of Instagram users who receive information from various accounts which is influenced by the usability and ease of access to information and entertainment. To measure the attitude of Instagram application users on smart phones can be influenced by its ease and use, this study uses the Technology Acceptance Model or abbreviated as TAM (Davis, 1989). Of the three variables will be analyzed using the Structural Equation Model (SEM)
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