Penerapan Pemasaran Berbasis Digital Pada UKMK di Kecamatan Batujajar, Kabupaten Bandung Barat

Abstract

Community Service (PKM) carried out for MSMEs in Batujajar District, West Bandung Regency in the form of training and digital-based marketing assistance for MSMEs in culinary centers. The PKM team selects training and assistance according to the needs of MSMEs. In the midst of this pandemic condition, MSMEs need new methods to be able to maintain their business. The PKM team uses training and mentoring methods so that MSMEs can apply digital marketing to their business. The results of the evaluation conducted by the PKM team show that MSMEs can implement digital marketing on social media, both in terms of quantity of use and quality of content. The importance of implementing digital marketing is so that MSMEs can independently conduct digital marketing so that MSMEs can survive in business to market their products to a wider market and MSMEs can also develop their business. Digital marketing training and mentoring programs can have an impact on MSMEs staying in the business and developing their market.