Abstract
Sales performance evaluation is a stage in conducting an examination and assessment of information seeking performance or work results of employees / workers in the sales field of a company, this is done in an effort to streamline the company's operational costs because a salesperson is the peak in the achievement and turnover of an operational cost. company, carried out by a salesperson where a salesperson certainly sells products produced by the company or organization with a predetermined sales level, so it is necessary to conduct an assessment or evaluation of sales performance in order to appoint and find out the quality level of sales performance, to reward good sales performance will increase motivation and enthusiasm for sales work achievement so as to be able to streamline operational costs, a systemized selection is made using the MOORA (Multi-Objective Optimization On The Basis Of Ratio Analysis) method. in measuring sales performance evaluation so that the implementation process is more structured and runs honestly and fairly. The results obtained in the study that alternative A1 is a sales that has the best performance with a value of 0.546616.
Highlights
−Sales performance evaluation is a stage in conducting an examination and assessment of information seeking performance or work results
this is done in an effort to streamline the company's operational costs because a salesperson is the peak
by a salesperson where a salesperson certainly sells products produced by the company or organization with a predetermined sales level
Summary
Penelitian terdahulu lainnya metode MOORA (Multi-Objective Optimization on The Basis of Ratio Analysis) membantu dalam menentukan guru dan pegawai terbaik dimana dalam tahapan penelitian menggunakan metode ini bertujuan untuk memberikan penilaian terhadap guru maupun pegawai dengan tujuan mengetahui pegawai dan guru terbaik sehingga dengan melakukan hal tersebut diketahui kualitas masing-masing pegawai maupun guru yang bertujuan untuk meningkatkan kinerja dan memberikan motivasi dalam menyajikan yang terbaik dalam hal pekerjaan yang guru maupun pegawai tekunin [9]. Pada penelitian dilakukan penilaian terhadap evaluasi kinerja sales terhadap sales achievement (pencapaian penjualan), sales call effectivity (efektivitas kunjungan penjualan), sales promotion program, market condition (kondisi pasar) hal tersebut dilakukan untuk memberikan informasi kepada salesman terhadap kinerja sales yang harus dipenuhi dengan menggunakan penilaian yang dirangkum dengan menerapkan metode MOORA (Multi-Objective Optimization on The Basis of Ratio Analysis) berdasarkan penelitian terdahulu metode ini membantu banyak kasus dalam pengambilan keputusan dengan akurasi yang tinggi
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