Abstract
This article examines aspects of knowledge transfer in family business that are implemented in informal economic education through Bandura's social cognitive theory model. This study uses literature studies by looking for theoretical references that are relevant to the case or problem found. The results of this study indicate that economic education forms knowledge in family business through the role of modeled behavior and will be studied in observational learning. The observational learning process itself is governed by four interrelated components, namely the process of attention, the process of retention, the process of motor reproduction, and the process of motivation
Highlights
The results of this study indicate that economic education forms knowledge in family business through the role of modeled behavior and will be studied in observational learning
Dengan memahami empat komponen dalam proses belajar observasional, tampak bahwa pendekatan kognitif sosial telah membuat kontribusi penting dalam pendidikan ekonomi informal
Summary
Artikel ini mengkaji aspek transfer pengetahuan dalam bisnis keluarga yang terimplementasikan dalam pendidikan ekonomi informal melalui model teori sosial kognitif Bandura. Hasil kajian ini menunjukkan bahwa pendidikan ekonomi membentuk pengetahuan dalam bisnis keluarga melalui peran perilaku yang dimodelkan dan akan dipelajari dalam pembelajaran observasional. Proses transfer pengetahuan yang terjadi dalam bisnis keluarga berimplikasi pada terjadinya proses pembelajaran dalam keluarga yang melibatkan orang tua sebagai generasi pendahulu dan anak sebagai generasi pelanjut.
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