Abstract
By developing the commercialization of micro, small and medium enterprise (MSME) products in Patuk Gunungkidul district, Instagram social media can be used by creating content in the form of stop motion videos. The creation of stop-motion videos requires the knowledge and skills of MSME actors. Help with the production of stop motion videos is therefore necessary to improve the marketing of products. The assistance consists of introducing stop-motion video, photo-taking techniques and posting stop-motion video content on Instagram. The results of mentoring activities revealed that SMEs in Patuk Gunungkidul's sub-district had the skills to create stop-motion videos on their products. In addition, they were also able to post videos of products they had made on Instagram social networks.
Highlights
necessary to improve the marketing of products
The assistance consists of introducing stop-motion video
The results of mentoring activities revealed that Usaha Mikro Kecil dan Menengah (UMKM) in Patuk Gunungkidul's sub-district had the skills to create stop-motion videos
Summary
Kegiatan yang dilakukan selama pendampingan dan pelatihan dilaksanakan oleh mahasiswa, alumni dan dosen dari program studi Teknik Informatika Sekolah Tinggi Teknologi Adisutjipto Yogyakarta. Adapun materi pendampingan saat pelatihan pada tabel 1 point 3 dan 4 diberikan pendampingan dengan rincian materi yang dapat dilihat pada tabel 2
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