Abstract
The rise of credit card users, make banks compete to provide a wide range of offers to attract customers. This study aims to determine the priority criteria selected customers for establishment credit cards by using a fuzzy AHP method. Method fuzzy AHP is a combination of the AHP method and fuzzy method. Fuzzy AHP approach particularly triangular fuzzy number approach to the AHP scale should be able to minimize uncertainty for the results obtained are more accurate. The criteria used for this study is the interest rate , the promo/discount, limit, and annual dues. Based on the steps of calculation of data obtained fuzzy AHP respondents have value CR = 0.049, which means consistent because it meets the standards set CR < 0.10 and that became the order of priority are limit, promo/discount, interest rate, and continued with weights of priorities are 0408, 0.28, 0.16, and 0.152.
Highlights
Mengikuti perkembangan zaman saat ini, aspek finansial yang berkembang pesat dalam satu sisi kehidupan masyarakat adalah maraknya penggunaan kartu kredit
This study aims to determine the priority criteria selected customers for establishment credit cards by using a fuzzy Analytic Hierarchy Process (AHP) method
Methods, Concepts & Applications of the Analytic Hierarchy Process, International Series in Operations Research & Management Science, Vol 175, 2 nd edition
Summary
Mengikuti perkembangan zaman saat ini, aspek finansial yang berkembang pesat dalam satu sisi kehidupan masyarakat adalah maraknya penggunaan kartu kredit. Pada penelitian ini akan dipelajari prioritas kriteria nasabah dalam pembuatan kartu kredit di suatu bank. Metode yang digunakan untuk menentukan prioritas tersebut adalah Fuzzy Analytic Hierarchy Process (FAHP). Fuzzy Analytic Hierarchy Process (FAHP) merupakan salah satu metode yang dipakai untuk mendukung keputusan. Metode ini merupakan gabungan dari metode Analytic Hierarchy Process (AHP) dan pendekatan fuzzy khususnya pendekatan triangular fuzzy number. Pendekatan fuzzy khususnya pendekatan triangular fuzzy number terhadap skala AHP diharapkan mampu untuk meminimalisasi ketidakpastian sehingga diharapkan hasil yang diperoleh lebih akurat (Kusumadewi dan Purnomo, 2010). Berdasarkan latar belakang masalah, maka yang menjadi rumusan permasalahan dalam penelitian ini adalah bagaimana membangun sistem pengambilan keputusan pemilihan kriteria dalam pembuatan kartu kredit dengan menggunakan metode Fuzzy Analitical Hierarchy Process (FAHP) sebagai alat bantu dalam mengambil keputusan untuk menentukan prioritas kriteria yang akan dipilih
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
