Abstract

Warkop R.Basman promotes with word of mouth brochures and through whatsapp. The purpose of this research is to create promotional media in the form of a product catalog using Canva which displays a design according to the criteria for a good catalog at Warkop R.Basman Malang, to improve promotional media to consumers.
 This research uses the type of action research involving 15 respondents consisting of 1 owner, 2 marketing experts, 2 design experts, and 10 consumers. This action research was conducted up to cycle II.
 Based on the EPIC theory (Emphaty, Persuasion, Impact, and Communication) and from the results of distributing questionnaires, the average score is very effective. 
 From the details of the EPIC average score, it can be concluded that the creation of promotional media through product catalogs made using Canva, can be declared very effective as promotional media.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.