Pembinaan Pembuatan Aplikasi Ecommerce, Packaging Design Dan Manajemen Pemasaran Untuk UMKM Di Kota Batam

Abstract

Culinary business is very developed in the City of Batam, especially the majority of the community is workers. Because not have no time to cook, citizens prefer to buy food outside while relaxing with the family. Demand more and more, more and more are also opened businesses in the culinary field. So the competition in selling gain weight. Ecommerce try a team of dedicated make solution to improve a positive image to the community of Batam. Design packaging that is attractive to the attention own for the buyer. Taste indeed determine the purchase back, with a pretty look is expected to add a positive value in the eyes of the customer. The solution of the servant will apply to create unique shapes as well as print different layouts. Do not forget also the factor of economic, looking so packaging does not need the expensive cost. Management of marketing team of servants propose to provide guidance how the business can still maintain lelangsungan business as well as remain attentive to the satisfaction of the buyer. More detail, namely: analysis, planning, implementation, and supervision program for the purpose of the culinary business keep moving forward and growing. The progress of the current activities is already making a second web of partners, will do the finishing, packaging and some coaching marketing.