Abstract
Covid-19 forces the traditional classroom learning method to go online; while teachers nowadays struggle to adapt to this new technology, the EdTech firm's market is increasing. That 44 startups were categorized as Unicorn in 2020. Rather than just referring to the analysis of EdTech's functions that help schools conventionally, this study also looks at the theory of economic-based interaction between education-based organizations that threaten schools' meaning and function that shift during this pandemic to online. Based on this premise, we can identify the features of EdTech, which overlap with conventional schools. Our method is conducting Descriptive Analysis based on observed data derived from validated formal research and put them into three dimensional business model patterns to get evidence of the organization’s strategic or tactical operations. This research aims to address whether the emerging of EdTech firms becomes a threat to traditional schools. This work also finds the core value, which drives student's motivation toward learning outcomes in Indonesia. Based on the research, superior ICT technology adaptation plays an essential key in educational activities. It means that EdTech can provide dependence on schools which not yet comply with these features so that when they had cooperation, EdTech can direct or even changing the school’s original values. This cooperation dependency can challenge the school’s operation cost, increasing the risk of supply and management, involving consumer-related decision-making that always benefited EdTech rather than schools.
Highlights
Covid-19’s pandemic made traditional classroom learning method upside-down because educational institutions are forced to change their classroom learning method into an online-based learning method similar to distance-based e-learning apps such as Coursera, Ruang Guru, Aksara Maya, Dana Didik, or Udacity
Based on toptal.com, a market research analyst portal, it can be found that the premise of Online learning is accelerated in 2020; it can be said like a year of the Massive Open Online Course (MOOC)
The Metaari Free Annual Whitepaper on Global EdTech investment says that the massive investment is from 2019, which concentrated on EdTech unicorn
Summary
Covid-19’s pandemic made traditional classroom learning method upside-down because educational institutions are forced to change their classroom learning method into an online-based learning method similar to distance-based e-learning apps such as Coursera, Ruang Guru, Aksara Maya, Dana Didik, or Udacity. There are much reluctance of teachers while adapting to this condition because they found that digital literacy is a core component that needs to be familiar This issue is well addressed by the research of Lankshear that argue rather than presuming digital literacy as a unitary phenomenon that generates an autonomous model that being perceived by coded text message that has tendency only in cognitive competency without implying about digital content which able to have immediate interaction, behave, and feedback (Lankshear & Knobel, 2006). The adaptability of a teacher is a mandatory requirement that must be done
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