Pembangunan Buku Digital Interaktif Kanak-kanak di Malaysia: Bersediakah Penerbit?

Abstract

In Malaysia, the development of information and communication technology (ICT) has created an impact on children’s book in the publishing world. Subsequent to this development, local book publishers were challenged to produce reading material in interactive digital form for children. Recognizing the importance of ICT and the benefit brought to the society, the government has implemented both the National Creative Industry Policy (DIKN) and the Malaysian Education Development Plan (2013-2025). Under this policy, players in the broadcasting and publishing industry in Malaysia were encouraged to develop the country's creative industry in order to raise the Gross Domestic Product (GDP). However, how prepared are players in the bookkeeping industry to produce interactive digital books for children? This is because the number of publications until 2017 is still small. This article will analyze the publishing status of children's digital books produced by the local publishers. Additionally, this article aims to investigate the readiness of publishers to publish interactive digital books for children in Malaysia. The method used in this study is through the analysis of children’s book titles in digital format from the website. In addition, the study also interviewed the management of the publishing house. Results showed Malaysian book publishers sought to bring the organization's direction towards the publication of interactive digital books. However, a few were found to be reluctant to change. In conclusion, Malaysian publishers will do well with the support of all parties in order to strive for the publication of children's interactive digital books via the online platform.