Pemasaran Viral – Viral Marketing

Abstract

Viral marketing is an extremely powerful and effective form of internet marketing. It is a new form of word-of-mouth through internet. In viral marketing, someone passes on a marketing message to someone else and so on. Viral marketing proposes that messages can be rapidly disseminated from consumer to consumer leading to large scale market acceptance. The analogy of a virus is used to described the exponential diffusion of information in an electronic environment and should not be confused with the negative connotation of a virus that is often associated with malicious dis- ruptive software programs. The viral spread of information can be compared to the analogy of a sneeze, which typically releases approximately 2 million particles. There are many forms of viral marketing, such as: e-mail, e-books, blog, social network sites, and video. Keywords: internet, viral marketing, virus, word-of-mouth, e-mail, blog, social networking sites, viral video, viral e-books