Abstract
In the era of globalization many companies choose a global target market. The com- panies are going to carry out the global marketing activities or marketing strategies that match the conditions of the world today. Currently there are almost borderless world with the advent of the internet and the free trade blocks as a result of global- ization in economics and business. Internet is very easily done by companies around the world, and the free trade makes it easy for companies to market their products to various countries around the world. Global marketing is not only done by large corporations, but also can be done by Small and Medium Enterprises (SMEs). Keywords: Globalization, marketing, global marketing, strategy
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