Abstract
Perumahan Mutiara Barangan is a housing complex that located at tanjung barangan, Palembang, Sumatera Selatan that was developed by PT. Kurnia Hamusri Sukses Mandiri. This This enterprise use pictures, brochures, and miniature for marketing activities. The objective of this research was to implement Augmented Reality Technology in digital marketing system to visualize their house in 3Ds View. The System Development model that used in this study is Multimedia Development Life Cycle (MDLC) which consists of concept, design, material collecting, assembly, testing and distribution. As a result of implementing Augmented Reality in Marketing of housing complex in Perumahan Mutiara Barangan Palembang can offer new experience of user in observing housing complex that was offered.
Highlights
a housing complex that located at tanjung barangan
Sumatera Selatan that was developed by PT
implement Augmented Reality Technology in digital marketing system to visualize their house in 3Ds View
Summary
Perumahan merupakan salah satu kebutuhan dasar pada kehidupan manusia, dimana perumahan sendiri menjadi media untuk berlindung serta bersosialisasi. Saat ini tidak bisa dipungkiri lagi banyak sekali perusahaan-perusahaan yang bergerak dibidang perumahan khususnya dalam pengembangan komplek perumahan. Salah satu penyebab terjadinya penurunan adalah adanya penurunan daya beli para dikarenakan masa Pandemi ini.[2]. Pihak Perumahan Mutiara Barangan mengakui bahwa terjadinya penurunan jumlah pembelian di masa pandemi ini, karena sangat sulit untuk mempromosikan perumahan secara bertatap muka langsung. Salah satu teknologi yang sedang ramai dibicarakan adalah Augmented Reality. Teknologi Augmented Reality dapat memproyeksikan objek maya terhadap dunia nyata [3]. Augmented Reality juga dapat menambah nilai persepsi pengguna terhadap sebuah objek[4]. Karena keterbasan di masa pandemi, Augmented Reality dapat dimanfaatkan perusahaan perumahan dalam mempromosikan produknya secara virtual[5]. Peneliti menerapkan teknologi Augmented Reality dalam pemasaran perumahan Mutiara Barangan Palembang. Fitur-fitur yang dihasilkan dari penelitian ini dapat dimanfaatkan dalam mempromosikan penjualanan rumah dimasa pandemi
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