Abstract
The COVID-19 pandemic has had a significant impact on Micro Small Medium Enterprises (MSMEs), especially laundry services in Plosokandang, Tulungagung Regency. Their primary customers, college students, no longer use their services because of online teaching and learning. The use of social media digital marketing is one solution to promote products and services. Unfortunately, many MSMEs lack this skill. This community service project focuses on training and assisting MSMEs in designing digital marketing content and posting them on their official social media. Canva software was chosen as a tool for content creation because it is simple and quick to use, with minimal design capabilities. Canva offers ready-made templates, so users only need to add their own personal touches. Then, the content is shared on the official social media accounts (Instagram or Facebook Pages). Participants’ and partners’ knowledge and skills improved after following the training. The average increase in participant knowledge of Canva material is 18.62 points, while social media material is 10.79 points. These training and mentoring activities have a positive impact on skills and knowledge related to using Canva and social media for digital marketing. Another effect of digital marketing on social media is an increase in revenue turnover, customer numbers, customer reach, and market sectors.
Highlights
Usaha laundry adalah salah satu jenis usaha informal yang saat ini telah berkembang pesat di masyarakat (Sari et al, 2017)
The COVID-19 pandemic has had a significant impact on Micro Small Medium Enterprises
This community service project focusses on training
Summary
Usaha laundry adalah salah satu jenis usaha informal yang saat ini telah berkembang pesat di masyarakat (Sari et al, 2017). Selain itu di Desa Plosokandang terdapat 2 perguruan tinggi yang cukup besar yaitu Universitas Islam Negeri (UIN) Sayyid Ali Rahmatullah dan Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Tulungagung. Usaha laundry banyak dipilih oleh warga Desa Plosokandang karena tidak memerlukan ketrampilan khusus yang harus dimiliki. Semenjak pandemi COVID-19 melanda di Tulungagung, usaha laundry di sekitar kampus UIN Sayyid Ali Rahmatullah dan STKIP Tulungagung, Plosokandang menjadi turun. Promosi digital yang sudah dijalankan oleh UMKM jasa laundry melalui Whatsapp story, aplikasi yang memang digunakan sehari-hari. Pelatihan ini bertujuan untuk menambah pengetahuan dan kemampuan digital marketing pelaku UMKM jasa laundry dengan memafaatkan software Canva dan social media. Pelatihan ini juga merupakan wujud peran serta universitas / perguruan tinggi dalam mencapai target pemerintah untuk menjadikan 30 juta UMKM go digital pada tahun 2023 (Fuadi et al, 2021)
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