PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY (CSR) PERUSAHAAN GLOBAL IKEA: ANALISIS PENDEKATAN PIRAMIDA CARROLL

Abstract

This research aims to analyze and identify the implementation of Corporate Social Responsibility (CSR) by the global company IKEA, which is the world's largest furniture company. As known, the concept of CSR emerged as a form of corporate governance to address the social and environmental impacts of company activities. The implementation of CSR by companies is crucial considering that economic and social goals for a company do not function separately but rather mutually influence each other. This research utilizes a qualitative approach and Archie B. Carrol's CSR Pyramid theory as an analytical tool. Through this research it can be observed that IKEA carries out a series of CSR activities, including economic responsibility, legal compliance, ethical responsibility, and philanthropic responsibility. The implementation of CSR by IKEA has a significant impact on the company's growth and can enhance a positive reputation in the eyes of the global community.