Abstract
This article describes the dynamics of the media industry, particularly the print media industry. The growing effect of information technology that gave birth to online media in the form of online media and social media has encouraged consumers and readers to turn away from the print media. The next effect, media producers and services reduces the portion of advertising spending in print. There was a tempestuous print media business. Some print media closed their businesses. Media workers as part of the editorial division as well as non-editorial employees bear the brunt of the bankruptcy of media companies. This paper is limited to describe objectively how the situation of media workers at dusk when print media.Keywords: media industry, information technology, print media
Highlights
Terjadi paradoks dalam dinamika industri media nasional, terutama media cetak
This article describes the dynamics of the media industry
media producers and services reduces the portion of advertising spending in print
Summary
Terjadi paradoks dalam dinamika industri media nasional, terutama media cetak (surat kabar). Seperti tulisan Lunden (2009), The Death of Print? The Challenges and Opportunities facing the Print Media on the Web, media cetak (print media) menghadapi situasi kritis. Terjadi distorsi pembaca dan pendapatan iklan atau nilai bisnis media mengalami distorsi. Meskipun para pengusaha media cetak mengembangkan media online maupun e-paper atau digital online, penurunan pendapatan dan pembaca yang stabil menjadi indikasi media cetak memasuki senjata kala
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