Abstract
This study analyzes peer-to-peer (P2P) lending, a new financing tool for micro, small, and medium enterprises (MSMEs) and individuals, in terms of its relationship with existing financing tools. We conducted a survey of P2P borrowers in China and analyzed the factors that influenced their preference for P2P loans. A key finding was that both business and individual borrowers having difficulties with traditional financing methods—such as the young and women, persons without collateral, and newly established firms—prefer P2P lending. Furthermore, individual borrowers are drawn by the preferential terms in the P2P loan contracts, while business borrowers are not.
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