Peer-to-peer accommodation platform affordance: Scale development and empirical investigation

Abstract

Peer-to-peer (P2P) accommodation platform affordance is an important emerging construct that has not been systematically investigated in tourism and leisure research. Through three programmatic empirical studies, we develop and validate a scale for P2P accommodation platform affordance in the tourism literature. Study 1 focuses on the generation and purification of items for P2P accommodation platform affordance. Study 2 employs a survey sample from Airbnb consumers to establish the reliability and validity of the scales of P2P accommodation platform affordance. Study 3 places P2P accommodation platform affordance in a nomological network and tests its utility. Our work contributes to scale development in the tourism literature by (1) proposing the card sorting method to advance the theoretical rigor of item purification, (2) harnessing the comparison of confirmatory factor analysis and confirmatory composite analysis in construct validation, and (3) developing a useful scale for measuring P2P accommodation platform affordance.