Abstract
Peer assessment was introduced into the assessment strategy of two marketing modules on two undergraduate programmes at Manchester Metropolitan University. A questionnaire was used to elicit responses from a sample of 80 students concerning their attitudes to and experience of, the peer assessment exercise. Students felt that the benefits of peer assessment were: the increase in personal motivation as a result of their active involvement in the assessment process; the opportunity to compare and discuss the assignment, and the opportunity to gain knowledge and develop a greater understanding of the assignment content and assessment process. Criticisms included the effects of personal bias on the marks awarded, the interpretation of criteria and the ability of the students to assess. Some students regarded peer assessment as an incentive to perform, while others saw it as an unfair system that lacked objectivity. Over half the sample regarded assessment as solely a role for the tutor. The research found that peer assessment made a valuable contribution to the variety of assessment and it enabled students to better understand the assessment process, however, it was a time consuming process for tutors
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