Abstract
This paper is an approximation tothe projects of the FIFA World Cupin 2014 and 2016 Olympic Gamesto be held in Brazil. The intentionof the study is describing what isprovided in the projects of these twoevents in relation to urban mobility,as well as examinating these proposalsfrom the perspective of thepromotion and consolidation of thebicycle as a mobility alternative. Fordoing this the following topics arepresented: The Bicycle Brazil Project:Achievements and Challenges,which is a national public policyproposition of using the bicycle as amobility option; the Urban Mobilityproject of the World Cup host cities in 2014; and the Rio de Janeiro´ sUrban Mobility project for the 2016Olympics. Finally, after presentingthe three projects, they are articulatedwith emphasis on educationalopportunities and cultural formation,concluding that the bicycle as ameans of transport is almost ignoredin all dimensions as an alternative ofUrban Mobility in these events heldin Brazil.
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