Abstract

Internet communication is an important element in the information space structure. It is able to acquire various forms: a web-page, an e-mail page, e-mail (electronic mail), online messages, online communities, virtual subcultures, network slang and behavioral rules that define the content and forms of socializing communication. Internet communication is a consequence of the involvement in the communicative extralinguistic (social, cultural, etc.) factors and realities - computers and computer networks. The modern person does not live in the world of things, but in the world of images, this is especially evident in the representatives of the “digital generation”. That is why the established and time-tested ways of socializing and personality integrating into the social and cultural space do not work under the conditions of information society, where electronic media provide new opportunities for the man to capture an infinite space of information and media life. Information transformations of social and cultural environment of human existence and socialization open up a variety of new possibilities for self-development; the prospect of building an ideal information society opens up, when each person receives equal access to information and the society, with the help of information, follows the way of conscious evolution. Conclusions. Unfortunately, methodology and practice of socialization, which is offered today by educational institutions, no longer corresponds to the needs of providing social and humanocentric orientations for the development of a “digital generation” person, therefore, social and philosophical and philosophical and educational analysis of this problem should become a priority topic of educational discourse. There is an urgent need to develop theoretical and methodological models that will provide an adequate understanding of the innovative nature of social and cultural processes taking place in the information society and prove that information technologies and their infinite possibilities should be cognitive and valuable basis of educational innovations.

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