Peculiarities Of Management In Regulation Of Minimum Prices For Strong Alcoholic Beverages

Abstract

The article reflects the results of research in the field of ensuring the possibility of coordinating the social and economic interests of the subjects of the strong alcoholic beverages market. The authors conducted a study of the state and trends of the alcoholic products market of the Republic of Belarus and the Russian Federation. The conducted research allowed to identify problems of regulation of the alcoholic production market, to justify ways of harmonizing the economic interests of manufacturers and organizations engaged in sales of strong alcoholic beverages. The authors calculated the difference between the minimum retail price and the minimum sale price and concluded that the government’s restrictions of the minimum retail price cease to fulfill the functions assigned to them – the retailers do not even have an economic opportunity, buying the products at the minimum selling prices, to sell them at prices below the minimum retail. Trade networks are forced to sell vodka on the national market at prices close to the minimum prices established by the government, while part of the sales costs is passed on to the manufacturer, which leads to unreasonable redistribution of marginal income in favor of retail chains. The need to change the mechanism for coordinating the interests of business entities and linking restrictions on the minimum selling and minimum retail prices, as well as determining the optimal difference between them, has been identified. An approach to regulating the minimal selling and retail prices for strong alcoholic beverages has been developed by the authors.