PECULIARITIES OF INTERACTION OF LOCAL SELF-GOVERNMENT BODIES IN SOCIAL NETWORKS: CHANGES THROUGH THE PRISM OF THE SOCIETY'S VIEWPOINT

Abstract

Purpose of the study. The digital environment is the simplest and at the same time the most effective way of interaction between public authorities and society. When building a dialogue between government and society, it should be remembered how important the role of informatization is in management processes in modern Russia. Insufficient use of such potentially powerful tools as social networks can lead to filling the vacuum of dialog between the governed and the governed by those forces that will pursue various destructive goals - from discrediting the authorities to outright fraud; and ignoring the dialog opportunities of social networks, using them as a formality, ultimately undermines trust in the authorities and creates a gap in communication where it could be effectively built. The presented research is aimed at forming an idea about the prospects of social networks as the main communicator of local self-government bodies and the population of the municipality. Conclusions. By studying the information reality on the example of a particular municipality, we can develop recommendations on the use of social networks as the most important guide to the formation of public opinion. New approaches to governance through the use of Internet communications, actively formed at present, need an appropriate legal framework.