Abstract
In the article, peculiarities of the modern cruise market proceeding from universal tendencies of development are considered by means of the analysis of dynamics of the world market of the cruise industry. The cruise product as a complex of services is presented in the form of three main subsystems: the services offered on the board of the vessel, the services consumed by tourists ashore, and the services connected with advance and realization of a cruise product and rendering assistance to passengers in the process of the organization of a transport travel. The main directions of analysis of the cruise business and its constituent elements are determined. It is established that the competitiveness of the cruise market depends not only on the share occupied on it by this or that company, but also by the indicators characterizing efficiency of functioning of any economic system, basic of which are: the level of income received as a result of the implementation of business activity, the number of the workers occupied in this direction of business and level of their labor productivity.
Highlights
Today, development of the economy of Russia is mainly defined by the level of development of the tourist industry
At the same time the cruise product acts as the collective work combining efforts of a set of the enterprises and the industries involved in its creation, starting from the seaports providing an opportunity for reception of cruise vessels and finishing the enterprises of agriculture and mining industry that causes complexity of its providing
The marketing policy of the enterprises is directed to creation of the cruise products which are most adapted to the interests of the consumers traveling with the different purposes, representing different sectors of society and different demographic groups
Summary
Development of the economy of Russia is mainly defined by the level of development of the tourist industry In this regard, issues of development of priority types of tourism to which the cruise tourism is concerned, which was widely adopted around the world and bringing considerable income in budgets of most of the European states acquire special actuality and timeliness, as from the positions of branch, and regional and national development. Revival and development of the national cruise industry is impossible without studying of trends of the world cruise market and implementation of the leading practices in home practice. The purpose of the article is identification of peculiarities of the modern cruise market proceeding from universal tendencies of development by means of the analysis of dynamics of the world market of the cruise industry
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