PECULIARITIES OF FORMATION AND FUNCTIONING OF CREATIVITY AS A LINGUISTIC PHENOMENON

Abstract

Objective. The objective of the research is to establish patterns, factors of influence and cause and effect in the processes of formation and realization of creativity, linguistics in particular. Methods. The authors apply the following scientific methods: theoretical — analysis and synthesis, analogy and thought experiment, practical — analysis of scientific literature, on the basis of which conclusions based on the laws, factors of influence and cause and effect in the processes of formation and realization of creativity, linguistic in particular. Results. Creativity is an important characteristic of the modern world, the «driving force» of progress. It implies a tendency to perceive a particular issue from a different angle, with a departure from the traditional norms of worldview. Creativity is seen as the ability to realize creativity. The factors of formation of the phenomenon of creativity are the factors of the system «4 P»: creative personality, creative process, creative press, creative product. Creativity as a creative activity is divided into several stages: perception of the problem, finding a solution, the emergence and formulation of hypotheses, testing the hypotheses, modifying them and obtaining the result. The level of creativity depends largely on the type of dominant intelligence in the individual. The linguistic kind of intelligence, including linguistic, foreign-language, literary and oratorical subspecies, determines the level of development of creative-linguistic abilities. Linguistic talent is an element of linguistic creativity. This category is defined as the synthesis of linguistic abilities, motivation and auxiliary factors for the development of talent. Linguistic creativity is realized through the formation of communicative strategies, the content of which takes into account the originality, effectiveness and social acceptability of material presentation. Therefore, linguistic creativity is an important subspecies of creativity that is pervasive throughout the world.