Peculiarities of development of active types of tourism in Krasnodar Krai

Abstract

The subject of this research is the state and development prospects of active types of tourism in Krasnodar Krai and the city of Sochi. The object of this research is the active types of tourism. By active tourism the authors understand a trip that involves active movement to a destination, with certain physical effort, but within personal comfort zone. Special attention is given to the questions of assessment of competitive advantages of a resort city of Sochi in development of tourism, as well as to the analysis of offerings of alpine and water types of tourism in Sochi. The authors assess the tourism potential of Krasnodar Krai, current state of alpine and water tourism in Sochi; examine the propositions of tourism agencies of Sochi; as well as determine the problems and development prospects. It is concluded that alpine and water tourism in Sochi is presented by all main types; some companied do not have the official websites with accurate information, since currently of high demand is promotion of goods and services in the social networks. The scientific novelty consists in the theoretical and practical recommendations on peculiarities of development of the active types of tourism: the definition of active types of tourism from the perspective of its distinctive features is introduced into the scientific discourse; classification of active types of tourism applicable to mountain and coastal clusters of the city of Sochi is expanded; competitive advantages of Sochi on the development of active types of tourism are determined on the basis of SWOT analysis.