Abstract

The article considers the importance of the stage of writing headlines in the process of preparing PR-texts on tourism topics, specifies the features of creating titles of different types of PR-texts published in online publications, identifies factors that affect the reader’s attention and facilitate the perception of the headline.

Highlights

  • The article considers the importance of the stage of writing headlines in the process of preparing PR-texts on tourism topics, specifies the features of creating titles of different types of PR-texts published in online publications, identifies factors that affect the reader’s attention and facilitate the perception of the headline

  • The purpose of the scientific research is to find out the peculiarities of creating headlines of PR-texts on tourism topics, to identify effective methods of writing headlines of PR-messages on tourism topics for online publications

  • The subject of the research is the headlines of PR-texts of various types of tourism topics, including press releases, press announcements, image articles, image interviews, which are presented in online publications and methods of writing them

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Summary

Introduction

The article considers the importance of the stage of writing headlines in the process of preparing PR-texts on tourism topics, specifies the features of creating titles of different types of PR-texts published in online publications, identifies factors that affect the reader’s attention and facilitate the perception of the headline. Despite the growing popularity of online publications, modern scholars pay insufficient attention to their study, in particular the differences in the titles of print and online media, the peculiarities of the creation of Internet news headlines.

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