Abstract
The active development of information and communication technologies and the enhancement of their impact on the world economy requires the search for new and adaptation of existing tools and mechanisms of competitiveness management for the needs of the IT-industry subjects. The peculiarities of building the value chain of the IT-industry enterprises have been considered and the volumes of the global IT-companies market have been analyzed. When using the value chain concept, an enterprise has the ability to identify and focus efforts on generating high-order competitive advantages, which are relevant for high-tech IT-companies. The value creation chain helps to divide all kinds of activities into strategic groups for a detailed analysis of the company, on the basis of which managers can better evaluate the stages at which the value of the product is created and where the work of the enterprise can be optimized.
 The necessity of adjusting the management of these IT-companies to determine their competitive advantages has been substantiated. The competitiveness of the company has been evaluated in the context of the influence of the main competitive forces and the main threats have been identified. The directions of value chain modification for the needs of TEAM International Services Inc. have been determined. An IT-industry value chain has been offered. It consistently demonstrates the main and accompanying activities that shape product value on the example of US outsourcing company TEAM International Services Inc. It is defined that in the process of building a value chain for an outsourced IT-company, it is expedient to take into account the main stages of a software product pricing. Such approach allows influence the company competitiveness, isolate sources of international competitive advantages of the IT-industry enterprises, namely: continuous technological modernization, use of qualitative licensed software, adaptability of corporate policy and culture, wide opportunities for company employees.
Highlights
Operation of any company is a set of actions that are undertaken to design, produce, market, deliver and maintain the competitiveness of their products or services in the target market
Using of the value chain to determine enterprise competitiveness was first suggested by McKinsey employees in the quarterly
Since most of the domestic companies in this field are outsourced, taking into account characteristics of these organizations is advisable in developing methodological recommendations for determining competitive advantages and assessing the level of competitiveness of individual IT-enterprises [12]
Summary
Operation of any company is a set of actions that are undertaken to design, produce, market, deliver and maintain the competitiveness of their products or services in the target market. In today’s dynamic conditions of competition development in the markets there exists the creation of new tendencies, among which there is a constant monitoring and increase of an innovative component efficiency in the process of development of a new product or service Factors of production, such as knowledge and information, are beginning to actively influence the value formation of a product, which is one of the prominent factors of long-term economic partnership with all participants in the process of creating the value chain of the enterprise. The value creation chain helps to divide all kinds of activities into strategic groups for a detailed analysis of the company, on the basis of which managers can better evaluate the stages at which the value of the product is created and where the work of the enterprise can be optimized. Global Top companies with the largest absolute increase in market capitalisation 2019 vs. 2009
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